Money Is Just a Paper
Did you know the
total US teen spending represents 258.7
billion dollars? Yet, the Annual amount of money families spend on teens
for food, apparel, personal-care items, and entertainment represents 157.6
Billion dollars. Well, I m not very surprise since nowadays, teens are more
materialism than ever. Being materialism required a lot of capital since you
need money to buy. That is to say, teens value more money now than, for example
in 1960. One of the reasons why most of them give such a value to money is
because there are constantly exposed to advertising, and promotions that forces
them to buy. Advertising is everywhere mainly on the internet where teens pass
most of their time. According to Greg Sterling, the Vice President of Strategy
and Insights for the Local Search Association 95
percent of teens (12 – 17) use the internet, and 81
percent of them use social media sites. In 1960, teens were not submerged
by advertising, so they did not have a lot of thing to bye. Most of them were
spending their money only on music records, movies and magazines. On the other
hand, a portion of teens today for example my sister, spend money on
cellphones, clothes, jewelleries, makeups, electronics devices, video games
etc…. as a result teens need more money today which forces them to value it
more.
Hippy Protesting in the sate of Maine Usa |
The hippy
movement of the 1960 causes teens to do not value money as we do today due to
their rejections of the society norms. They replaced the traditional American
way of living by a more natural way of living that did not required a lot of
money. They were living in groups which permitted them to share food and other
essential needs. As a consequence of that, a percentage of teens in this era
that was hippy or wanted to be hippy, did not give value to money. As an example,
in Just Kids, Patti and Robert, influenced by this era and the hippy
movement, needed money only for basic needs such as rent and art equipment. At
a certain point, Robert wanted a chocolate bar, but they did not buy it since
it this was not essential. Aditionally, during the 60s there were too many events
going on around the world like the Viet Nam War, the black movement, rock and
roll and lather on the death of Martin Luther King as well as John F. Kennedy.
So, teens, mainly those who were aware and concerned about these events did not have time to value
monney because they were protesting and trying to change thye world.
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